movement + meaning
GAINS is a Media-First Performance Brand documenting the will and science of incredible human strength.
For the underdogs the system overlooks, the ones it tried to reduce to a number, because they weren't on the board. GAINS is choosing self-direction, because life isn't a competition.
— Axel Sylvian, Founder of GAINS, 2017
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SELF-DIRECTION JOURNAL
A physical hardcover journal to guide your time and attention onto what actually matters so you can get more self-direction.
Built for humans, hidden from algorithms.
Words
GAINS
The only thing to figure out is how to grow at being you.
GAINS
GAINS
|Axel van den braken
