GAINS
How the People Closest to You Shape You: The Michelangelo Phenomenon

How the People Closest to You Shape You: The Michelangelo Phenomenon

There's a researched psychological phenomenon named after Michelangelo. It describes how the people closest to you slowly sculpt who you're becoming.
What the Science Really Says About Cheese Being Addictive

What the Science Really Says About Cheese Being Addictive

The 'cheese is basically crack' claim comes from one real piece of science, and a lot the headlines leave out. Here's what's actually going on

movement + meaning

GAINS is a Media-First Performance Brand documenting the will and science of incredible human strength.

For the underdogs the system overlooks, the ones it tried to reduce to a number, because they weren't on the board. GAINS is choosing self-direction, because life isn't a competition.

— Axel Sylvian, Founder of GAINS, 2017
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Sentences
A 3,000-Year-Old Story About the Life Sentence of Victory

A 3,000-Year-Old Story About the Life Sentence of Victory

Nearly 3,000 years ago, The Odyssey understood something about human nature that most of us still miss. Winning can become a life sentence.
David®

David®

The world never believed David® was real.
He Helped Win the War. He Was Later Convicted for Who He Was.

He Helped Win the War. He Was Later Convicted for Who He Was.

In 1952, the British government prosecuted one of the people most responsible for its wartime intelligence success.
Doctor Who Saved Thousands of Lives Was Committed to an Asylum

Doctor Who Saved Thousands of Lives Was Committed to an Asylum

In 1847, a doctor in Vienna found a simple way to stop thousands of mothers from dying after childbirth. Almost nobody wanted to hear it.
Woman Who Made Science Free Faces $15 Million in Damages

Woman Who Made Science Free Faces $15 Million in Damages

In 2011, someone built a website that let anyone read scientific research for free. She faces a $15 million bill for it.
A 3,000-Year-Old Story About the Life Sentence of Victory

A 3,000-Year-Old Story About the Life Sentence of Victory

Nearly 3,000 years ago, The Odyssey understood something about human nature that most of us still miss. Winning can become a life sentence.

SELF-DIRECTION JOURNAL

A physical hardcover journal to guide your time and attention onto what actually matters so you can get more self-direction.

Built for humans, hidden from algorithms.

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